Ise Souvenir Shops on Oharaimachi Street

Oharaimachi is a stone-paved street stretching about 800 meters along the approach to Ise Jingu Naiku. Featured here are renowned Ise-Shima specialties including Akafuku mochi, Ise tea, Matsusaka beef Shigure-ni, and pearl accessories. The street is lined with charming traditional gable-roofed townhouses, where you can enjoy shopping for souvenirs while sampling local foods along the way.