About SOROU
Local information from all across Japan, all in one place.
SOROU is a local information platform that aggregates gourmet, sightseeing, experience, and lifestyle information from across Japan. Our mission is to share regional charm and connect people with places.
Our Mission
Japan has many wonderful places and experiences yet to be discovered. SOROU aggregates local information from across Japan with the mission of sharing regional charm and connecting people with places.
Beloved local favorites, hidden gems not found in guidebooks, unique regional experiences. Through SOROU, we deliver the charm of Japan's diverse regions to everyone.
4 Features of SOROU
To deliver local Japan information to everyone
Covering 47 Prefectures
Comprehensive local information covering all 47 prefectures from Hokkaido to Okinawa.
4 Categories
Easily find information across 4 categories: Gourmet, Sightseeing, Experience, and Life.
7 Languages
Available in 7 languages: Japanese, English, Simplified Chinese, Traditional Chinese, Korean, Vietnamese, and Thai.
Community-focused
We value locally-rooted information and share hidden gems not found in guidebooks.
SOROU Timeline
From the 2025 concept to the present
SOROU concept launched
The project launched with the vision of gathering local information from across Japan in one place.
Service launch
Officially launched with 4 categories. Started listing information for all 47 prefectures.
7-language support & expansion
Achieved 7-language support. Significantly enhanced information delivery for international visitors.
Message from the Team
We at SOROU believe in the infinite charm of Japan's regions. Using technology to make local information accessible and create encounters with undiscovered charm - that is the future we aim for.
With the vision of shining a light on every region, we carefully deliver each prefecture's story. We hope SOROU can bridge you with wonderful places in Japan.