Matsuyama Ropeway Street Handicraft Avenue

Along the street leading to the ropeway station for Matsuyama Castle, shops featuring Ehime's traditional crafts are scattered throughout. Direct-operated stores from Tobe pottery kilns offer a wide lineup from everyday tableware to artisan pieces, while Iyo kasuri workshops sell indigo-dyed textile products and accessories. There are also specialty stores for jams and sweets made with mikan oranges, and craft shops selling washi paper and bamboo work. This area is a concentrated showcase of Ehime's craftsmanship appeal. With its convenient location for visiting before or after Matsuyama Castle sightseeing, visitors can enjoy leisurely browsing for Ehime's finest products.