Imabari Towel Specialty Shop Tour

Imabari City is Japan's largest towel production area, and the 'Imabari Towel' brand is recognized worldwide. At the Towel Museum ICHIHIRO, you can enjoy everything from factory tours to shopping, including limited edition towels available nowhere else. At various factory shops throughout the city, you can purchase high-quality towels at factory direct prices, with a diverse lineup from bath towels to handkerchiefs and towel wraps. Towels with exceptional texture are perfect as a personal treat or gift.