Yubari Melon

Yubari Melon, also known as 'King Melon,' is Japan's representative luxury fruit. Due to Yubari City's climate with large temperature fluctuations and farmers' rigorous quality control, red-fleshed melons with a mellow aroma and melting sweetness are produced. It's noteworthy that at the initial auction in May each year, individual melons sell for millions of yen. At farm direct sales outlets and roadside stations within Yubari City, you can taste freshly cut, perfectly ripe Yubari Melons on the spot. Processed products such as Yubari Melon soft-serve ice cream and Yubari Melon jelly are also popular as souvenirs.